Roc Nation‘s J. Cole has social media buzzing following the release of his new TIDAL exclusive Eyez documentary. A clip has surfaced of Cole taking some hard shots at an unnamed hip-hop artist.

Hours after his must-watch doc went viral, social media has narrowed in on footage of him dropping hard-hitting lines.

Who is #JCole coming for?

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Late Thursday (December 1) night, streaming giant TIDAL premiered Cole’s 40-minute visual.

Earlier in the day, buzz developed about Cole gearing up to release a new album called 4 Your Eyez Only.

Is J. Cole dropping a new album next week? An iTunes pre-order listing has popped up for what definitely appears to be a new J. Cole album entitled 4 Your Eyez Only. Though no track names have been made available, the project looks to span 10 tracks and is once again a Dreamville release. The album is expected to drop Dec. 9. (Complex)

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Over the fall, Cole’s 2014 Forest Hills Drive album had reached double platinum status.