In a new interview, Cole dismissed the idea of having a specific target in mind for “1985.”
“It’s really a ‘shoe fits’ situation — several people can wear that shoe,” Cole says cryptically. “Why you yelling at your show? You must feel attacked in some kind of way, must feel offended, and if you feel offended, then that means something rings true, something struck a chord. That’s cool with me. That’s all I ever want to do.” (Vulture)
Cole took things a step further by explaining his overall observations with today’s rap game.
“If you exclude the top three rappers in the game, the most popping rappers all are exaggerated versions of black stereotypes,” he says. “Extremely tatted up. Colorful hair. Flamboyant. Brand names. It’s caricatures, and still the dominant representation of black people, on the most popular entertainment format for black people, period.” (Vulture)
Last week, Cole sparked speculation about going at Lil Pump and Purpp with some dicey “1985” lyrics.
“I heard one of em’ diss me, I’m surprised/I ain’t trippin’, listen good to my reply/Come here lil’ man, let me talk with ya’/See if I can paint for you the larger picture … I must say, by your songs I’m unimpressed, hey/But I love to see a Black man get paid/And plus, you havin’ fun and I respect that/But have you ever thought about your impact?/These white kids love that you don’t give a f*ck/‘Cause that’s exactly what’s expected when your skin black” (“1985”)
— SOHH (@sohh) April 20, 2018
Last year, Lil Pump fired a direct shot at Cole by previewing an alleged diss song.
Both artists have tweeted negative things about Cole in the past, but Pump took it to the next level by previewing a J. Cole diss track in April 2017. It featured bars like “F*ck J. Cole,” “You is a b*tch a** n*gga,” and “You is an ugly a** n*gga,” although he never released it in full. (Genius)