[With new artists hitting the rap scene daily, SOHH correspondent Lalaa Shep gives you one-on-one exclusives with hip-hop acts you need to know right now in “The Progress Report.” Today, Lalaa talks to rap honcho Izze The Producer.]
Meet 23 year old music producer, Izze The Producer, the hit maker of Rich Homie Quan’s “Blah Blah Blah”, Lil Durk’s “Real”, & Def Loaf’s “ Vibes”. After coming into contact three years ago in Atlanta, GA, Izze and I recently reconnected to speak on his journey as a producer, artist, & creator of all things beautiful.
During the interview, Izze speaks on the numerous sacrifices he has made traveling from his hometown of Virginia to Atlanta to pursue a career in the music industry. The energy, myths and culture of Atlanta is what intrigued Izze to relocate and position himself to become a household name. He even created his own record label, Honorary Members, which prides itself on elite artistry and quality over quantity.
“You must have a vision when you do anything”
Izze admits that his longtime relationships with Memphis rapper Young Dolph and other artists were fundamental to receiving placements. Once finding a studio home at Tree Sounds Studio in Atlanta, Izze found the perfect balance of creative freedom and opportunity. Izze hopes to follow the footsteps of musicians Zaytoven, Drumma Boy & Ryan Lesile and create endless Billboard hits.
Stay tuned for more exclusives and behind the scenes footage with Lalaa @LalaaShep @TheProgressReport101 www.LalaaShepard.com YouTube/ LalaaShep