Australian rapper Iggy Azalea is now riding with Island Records. New reports claim a summer 2017 spat with a Def Jam head ultimately sparked a split between both parties.
New reports claim Iggy has low-key taken her talent to Island after claiming ex-Def Jam CEO Steve Bartels didn’t want to promote her Digital Distortion album.
Sources tell Billboard it was not long after that internal spat spilled out into the public last year that Azalea was shifted from Def Jam to Island. Both labels are owned by the Universal Music Group, and when Azalea first signed with the company back in 2013, the two were combined under the umbrella Island Def Jam Music Group. On April 1, 2014, Universal announced a reorganization of its East Coast labels operation that involved the separation of Island Records, Def Jam Recordings and Motown into three individual standalone labels; three weeks later, Azalea’s major label debut album, The New Classic, was released via Def Jam, not Island. (Billboard)
Azalea’s new “Savior” single went national after appearing in the batch of Super Bowl LII commercials for tech giant Monster.
Joining Azalea in the ad is a star-studded cast of artists spanning virtually every music genre, including legendary Aerosmith guitarist Joe Perry, chart-topping hip hop icon Yo Gotti, Big & Rich country star Big Kenny, singer, dancer, actor and TV personality Joey Fatone, songwriter/producer Poo-Bear, reality TV star and entrepreneur Jonathan Cheban, radio host/TV personality Charlamagne tha God, as well as the award-winning DJ Irie and musical artist and influential YouTuber RiceGum, who plays the young “Head Monster” Noel Lee. Head Monster Noel Lee and Monster COO Fred Khalilian appear as themselves at the end of the spot.
Last week, Monster CEO Noel Lee dished on his anticipation for the 60-second rollout.
“This Super Bowl ad is an incredible honor for me – a guy who started out 39 years ago in a garage with not much more than my passion for music and my belief that by utilizing technology and innovation I could create products and solutions for delivering better music listening experiences.” Having built the empire of Beats that sold to Apple for $3.2 billion, Noel Lee was exited from that transaction. After 3 years of developing the new Monster product line of incredible headphones and speakers, the Super Bowl ad serves as a launching pad for “Monster Takeover 2018.”
In early January, Iggy shocked fans by announcing a big Super Bowl advertisement spot.