Australian rapper Iggy Azalea and her recent Monster collaboration is finally coming full circle. The hip-hop diva has teamed up with the tech giant to launch a Super Bowl LII commercial.
According to a Monster press release, the ad will run during the second national break in the game’s fourth quarter Sunday (February 4) and include her upcoming “Savior” single’s music.
Joining Azalea in the ad is a star-studded cast of artists spanning virtually every music genre, including legendary Aerosmith guitarist Joe Perry, chart-topping hip hop icon Yo Gotti, Big & Rich country star Big Kenny, singer, dancer, actor and TV personality Joey Fatone, songwriter/producer Poo-Bear, reality TV star and entrepreneur Jonathan Cheban, radio host/TV personality Charlamagne tha God, as well as the award-winning DJ Irie and musical artist and influential YouTuber RiceGum, who plays the young “Head Monster” Noel Lee. Head Monster Noel Lee and Monster COO Fred Khalilian appear as themselves at the end of the spot.
Monster CEO Noel Lee has already dished on how amped he is about the 60-second commercial.
“This Super Bowl ad is an incredible honor for me – a guy who started out 39 years ago in a garage with not much more than my passion for music and my belief that by utilizing technology and innovation I could create products and solutions for delivering better music listening experiences.” Having built the empire of Beats that sold to Apple for $3.2 billion, Noel Lee was exited from that transaction. After 3 years of developing the new Monster product line of incredible headphones and speakers, the Super Bowl ad serves as a launching pad for “Monster Takeover 2018.”
In early January, Iggy shocked fans by announcing a big Super Bowl advertisement spot.