Australian rapper Iggy Azalea is giving New Yorkers a reason to look up today. The hip-hop artist went to social media Friday to show off a decked-out billboard.

Iggy went to Instagram to show off a video spot at Manhattan’s Times Square.

https://www.instagram.com/p/B0HcCe4lj7M/

Earlier in the day, Azalea premiered her new “F*ck It Up” music video to the masses.

Early Friday, Iggy hit the go button on her new In My Defense solo studio effort release.

Iggy Azalea just released her sophomore album, In My Defense, via her very own label, Bad Dreams Records, after becoming an independent artist last November. The 12-track project is executive produced by J. White Did It and features Lil YachtyJuicy JKash Doll, and Stini. The latter artist is the first act signed to Iggy’s newly founded label. (Genius)

https://www.instagram.com/p/B0Fk2T7FfN0/

On Monday, Iggy went to her Instagram page to hype up a new visual and plug her In My Defense album release.