Popular clothing line H&M has a PR nightmare on their hands. The fashion brand has finally stepped forward to address boiling tensions over their racist and misguided “Coolest Monkey in the Jungle” children’s hoodie.
Early Tuesday, H&M issued a public apology and took responsibility for its wrongdoing.
The announcement came hours after crooner The Weeknd cut ties with the company over its advertisement.
— The Weeknd (@theweeknd) January 8, 2018
Over the last 24 hours, celebs have bashed H&M and unleashed their emotions.
Sad @hm I can’t fucking believe a company of y’all status should play with our culture like this…. from me and my community FUCK YALL & FUCK YALL APOLOGIES 🤬🤬🤬 #BoycottHM Crazy shit is a lot people still gone shop in H&M 😞…. This no different from @newsweek posting a disrespectful picture of Doctor King. NEVER GET MAD JUST STOP SUPPORTING THEM….. This ain’t a white black thing!!!! FYI Black and White people only exist in America.
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?
Earlier the same day, social media clapped at H&M for its insensitive ad.
TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ Alright #Roommates, a lot of people are up in arms about a photo that has been going around from the #H&M website. _____________________________________ The photo is of a black boy who is wearing a "monkey" hoodie for #H&M. _____________________________________ People are extremely upset that the people in charge of the shoot chose to put the black boy in the green sweater as opposed to the other sweaters pictures in the collection. [SWIPE] _____________________________________ We have verified that these pictures are indeed on the #H&M #UK website–but what do y'all think #Roommates? Are people reaching, or are they absolutely right in being upset?