Popular clothing line H&M has a PR nightmare on their hands. The fashion brand has finally stepped forward to address boiling tensions over their racist and misguided “Coolest Monkey in the Jungle” children’s hoodie.

Early Tuesday, H&M issued a public apology and took responsibility for its wrongdoing.

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The announcement came hours after crooner The Weeknd cut ties with the company over its advertisement.

Over the last 24 hours, celebs have bashed H&M and unleashed their emotions.

This more like it 👑

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Earlier the same day, social media clapped at H&M for its insensitive ad.

Was h&m tweaking with this or na?

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TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ Alright #Roommates, a lot of people are up in arms about a photo that has been going around from the #H&M website. _____________________________________ The photo is of a black boy who is wearing a "monkey" hoodie for #H&M. _____________________________________ People are extremely upset that the people in charge of the shoot chose to put the black boy in the green sweater as opposed to the other sweaters pictures in the collection. [SWIPE] _____________________________________ We have verified that these pictures are indeed on the #H&M #UK website–but what do y'all think #Roommates? Are people reaching, or are they absolutely right in being upset?

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😒

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