Southern rapper Waka Flocka Flame is so serious about animal rights that he is willing to go nude to spark awareness for PETA (People for the Ethical Treatment of Animals).

According to PETA spokesperson Michelle Cho, Waka’s sudden feelings toward animal rights is not a publicity stunt.

“He wasn’t shy about agreeing to go naked to bring attention to the fur industry,” Cho revealed in an interview. “We’re all huge fans of his music — I did some research online and I didn’t see any photos of him wearing fur. PETA reached out to him with a request to start our ‘Ink Not Mink’ campaign, and come to find out, Waka doesn’t even wear leather.” (XXL Mag)

Earlier this week, Waka revealed his association with PETA.

Launching on February 22, Waka will be joining PETA’s “Ink Not Mink” campaign in Los Angeles, CA alongside Lady Gaga, Pink, and Mariah Carey, Flame’s publicist, Kali Bowyer said. When commenting on his involvement with PETA, the 1017 Brick Squad rep told XXL, “Animals should be treated the same as you would a kid. Would you want someone just to walk up and skin your kid? H*ll no!” (XXL Mag)

Last September, rap star 50 Cent upset PETA after posting controversial animal photos to his Twitter page.

“Oprah is a miniature schnauzer. She was born in a litter of 8 puppies. Just my luck I picked the only a**hole”

“Now this is how you shut a b*tch up”

“yeah I thought u’d change your mind b*tch!”

“Now this is to the Peta people: Stay off my motherf*cking twitter page I don’t give a f*ck! Lol” (50 Cent’s Twitter)

In summer 2010, R&B singer Kelis talked about her past issues with PETA.

She insists that she’s not at war with the group, and, if anything, PETA is unfairly attacking her. “I don’t have a beef with PETA. They targeted me more than one time, and finally I just responded and kind of tickled myself in the process. At the end of the day, they’re terrorists, and that’s my issue…I don’t think anybody’s beliefs should be forced on anyone like that. I’m an American; I live here. It’s my right, and that’s my stance on it.” (USA Today)

Check out some recent Waka Flocka Flame footage down below: