Grammy-winning rapper Kanye West‘s genius plan to release his The Life Of Pablo album on TIDAL and then to its streaming competition has helped him make history this week.
According to reports, Yeezy is now the first musician to have an album top the charts off streaming success alone.
There were some paid album downloads for The Life of Pablo from the G.O.O.D/Def Jam star’s own website, but the overwhelming majority of the 90k+ earned came from streaming services, including Apple Music, Spotify and Tidal. This unprecedented strategy was crafted with Kanye by new manager Scooter Braun, Steve Bartels and Team Def Jam. (HDD)
Last week, Kanye boasted about his album’s Apple Music release on Twitter.
Def Jam has also weighed-in on the new album’s mass availability last week.
“In the months to come, Kanye will release new updates, new versions, and new iterations of the album,” the rapper’s label, Def Jam, said in a statement. “An innovative, continuous process, the album will be a living, evolving art project. The Life of Pablo has truly taken on a life of its own.” (MTV)
In addition to Apple Music, Ye’s new album is also available on Spotify.
Kanye West’s latest album, The Life of Pablo, has arrived on Spotify, Google Play Music, and Apple Music. It was reported yesterday that West’s still-changing album would soon appear on the services, despite the self-proclaimed greatest artist ever saying it would remain a Tidal exclusive forever, and would “never never never be on Apple.” He might be half true to his word, however — at present, The Life of Pablo has yet to turn up on iTunes. (The Verge)