Bad Boy Entertainment’s Gorilla Zoe recently spoke on what lengths rappers should go in order to stay relevant and make profits within the music industry despite the current sales slump.

In addition to announcing a third album, Zoe also said he has plans to launch an upcoming movie.

“Yeah, you know, it’s so many ways to make money in this sh*t man,” he said in an interview. “It’s just hard for corporate America because they base everything around the sales of CDs and now they’re trying to capitalize on digital. The truth is that you got to give this sh*t away. Now they getting it with the 360 deals and all that sh*t, but, it’s a sea of money. It’s a sea of money out here and at one point in time they were making all of it. Nothing lasts forever though.” (Vibe)

Former Murder Inc. frontman Ja Rule previously said hip-hop was in a sate of emergency earlier this year.

“We fighting against other genres,” Rule declared in an interview. “We fightin’ against motherf*ckin’ rock. We fightin’ against pop. We fightin’ against these other genres of music. We need to be together as a whole and not separating ourselves between WEst and East and South.” (57th Ave)

Irv Gotti recently blamed the shady dealings of the music industry with their alleged reliance on what’s popular at the moment as contributing to hip-hop’s unstable status.

“See, the music business is d*ck riders for the better part,” Gotti said in an interview. “I understand that it’s logic, I accept it but they’re d*ck riders. So they want a Dream beat right now or they want a Polow Da Don or whatever like that. They d*ck riders. And I know and I can say that with the utmost confidence because they d*ck rode me for a large time and I wacked ’em in the head. Murder Inc. got all the hits, everyone’s calling me. The illest sh*t I ever did was I made someone pay me $50,000 just to get on the phone. I was an a**hole at the highest level. I said, ‘Yo listen man, send me $50k and I’ll get on the phone, if not f*ck outta here yo,’ I was an a**hole at the highest, yo, a quarter, you heard me, $250,000, I ain’t stutter,’ click. He sent that paper.” (MTV)

Gorilla Zoe’s last album landed on the charts last March.

Southern rapper Gorilla Zoe’s Don’t Feed Da Animals debuted at No. 8. After seven days of availability, Zoe’s latest release pushed 31,300 copies. (SOHH Sales Wrap)

No further information on Zoe’s upcoming film or album has yet been announced.