The holiday shopping is only intensifying with Christmas going down next week. Fortunately, accessory giant HEX continues to come through with last-minute gift ideas especially with its new Serj Tankian collaborative book bag launch. Look and comment below!

HEX, award winning fashion accessory brand, is proud to announce its latest collaboration with System of a Down frontman and iconic musician and artist, Serj Tankian: a backpack that brings with it a unique experience through a mix of art, music, technology and style.  

Like his artwork, the Serj Tankian backpack has its own unique sounds accessible through the augmented reality app, Arloopa. With Arloopa, you can point to the bag with your phone’s camera to unlock new, unreleased music from Tankian.

The Serj Tankian bag is finished in a sleek, steel grey brushed nylon and features a lining printed with Tankian’s own “Space Clock” artwork, a unique Space Clock pin, and tonal stripes art on the front pocket and straps.