Game’s Package Lands Him Big Underwear Line Payday

West Coast rapper Game can thank his genetics and physical shape for helping him reportedly land a big deal with underwear line Ethika.

According to reports, Game’s new collection will help erect funds for his The Robin Hood Project charity.

After Ethika sales soared from Game’s big revealing Instagram posts … the underwear line and rapper got to work on a new line of briefs, specifically for a deal with the rapper. We got the first pics of the collection (junk-free, sorry) which will benefit Game’s charity, The Robin Hood Project. We’re told for every pair of the drawers sold, one will be donated to a homeless shelter. (TMZ)

Check out more on Game’s underwear success on the next page…

Last fall, Game addressed the controversy his Ethika underwear pics had caused on social media.

@tmz_tv calls me to give me the scoop……. Shit been up for a month, now y'all threatening niggas lol #KanyeShrug #YouAPhoneAppButYouStillLikeTheSausage ?????? #ProbablyLilWeeWeeNiggasReportingIt #YoDaddyJustWasntPackinSoGeneticallyYourLifeFuckedUp #MyDaddyWasADragonSlayerOutHereAndItGotPassedDownToMe #MyGrandaddyWasASeaMonsterKiller #ItRunsInTheFamily #TaylorMeatPackingCompany #MEATPRINTPAPI has spoken….. Now back to this Daddy thing I'm doing over here…. #HatersGoneHatePotatosGonePotate lmaoooo…. So if my account mysteriously disappear, IG hatin on a player & I'll be on snap chat for the duration: "blackb0yfly" & if they do delete it…. All my women fans, post it in the name of my Instagram memory #LongLiveTheDingALingKing #UnBothered

A video posted by The Game (@losangelesconfidential) on Nov 24, 2015 at 2:39pm PST

Reports of Game’s pics raising red flags surfaced online in November 2015.

The pics — which showcase Game in his underwear — were posted three weeks ago and remained up ever since — despite Insta’s tough policies on nudity and such. But the pics have been flagged so much Instagram finally took notice. The pics remain up as of this posting, but we’re told Instagram is in the process of telling Game about the takedown. (TMZ)

The West Coast native boasted about the impact his Ethika underwear selfie had on the company’s sales back in early November 2015.