West Coast rapper Game‘s manager Wack 100 isn’t here for all the boycotting. The hip-hop executive has shared his personal stance toward people canceling Gucci amid its racist apparel.

On Sunday, Wack hit up Instagram to share a dicey position toward Gucci.

Atlanta rapper Waka Flocka has since encouraged the culture to start investing in high-end black fashion brands.

Since Friday, Atlanta rapper T.I. has gone in-in on both Gucci and Prada for blackface merchandising.

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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#FuckGucci 7pm we LIVE

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Heading into the weekend, hip-hop artists Soulja Boy and Safaree Samuels officially announced they are boycotting Gucci.

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