Game and Slim went to Instagram Wednesday (May 10) to justify their purchases.
— UNDISPUTED (@undisputed) May 8, 2017
After the shoes launched for pre-sale, sales mounted up to well over 250 pairs.
Well, according to a report from NiceKicks.com, who did some sleuthing, the answer (for the first day, at least) is 263. Of those, 210 were the “regular” $495 version, and 53 were the special, autographed version that came in at $995. If you’re doing the math at home, that’s over $150,000. That may not sound like much, but for an independent company, marketing a player who still hasn’t even been drafted, it’s pretty impressive. (CBS Sports)
The kicks are expected to turn into a top-tier choice in the sneaker world.
BBB is aiming for Lonzo’s signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag. There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995. (SLAM Online)