The Los Angeles native went to his Instagram Story last night (July 8) to tip his hat to Fif’s Le Chemin du Roi.
— SOHH (@sohh) July 9, 2018
A few hours ago, 50 Cent shared a pic of himself and NBA superstar James Harden turning up with his Le Chemin du Roi bottles.
Over the past few weeks, 50 has promoted the alcoholic beverage throughout social media.
Back in April, buzz developed about 50 Cent and Le Chemin du Roi teaming up for a full-blown launch.
Le Chemin du Roi is bottled by Champagne Castelnau, a cooperative of growers across 900 hectares in Reims, France. Le Chemin du Roi is likely blended into a cuvée from press houses within this cooperative. It is then aged for 4 years. At launch, the focus has been less on tasting notes, and more on the mindset of Le Chemin du Roi. Le Chemin du Roi is French for “The King’s Path”, and its mantra is centered around success. 50 Cent’s Instagram feed states that the Champagne is “for winners only” and that it is “the new wave”. (The Wine Daily)