Grammy-winning rapper Kanye West‘s long-awaited follow-up to 2013’s Yeezus album is reportedly gearing up to hit retailers after summer.
Despite growing anticipation for the LP, new reports claim Ye’s SWISH will land this fall.
A producer-entrepreneur worth $30m, West has branched out of music to become a fashion designer and is one of America’s most divisive stars. Kanye’s seventh album, originally titled So Help Me God and later changed to SWISH, is to be released this autumn. (The Guardian)
Approached by a paparazzo at Los Angeles International Airport last week, Kanye revealed he had been actively listening to his new album.
“New sh*t,” Kanye told a paparazzo when asked what he was listening to in a vehicle. “Next album sh*t, new album sh*t. New fire, bro. New fire.” (TMZ)
Earlier this month, Kanye vowed not to rush out his latest studio offering.
“I’m just living my life. I’m having a good time, I’m with my family, and I’m getting the opportunity to create, work on my clothes, work on my films, work on DONDA, work on the next album, work on it slowly, make it an art project, deliver the innovation I know and that I’ve consistently done since 808s and Dark Fantasy. I’m in my own zone. I can’t walk around trying to defend myself.” (Hot 97)
According to reports, technology giant Apple wants to partner with Yeezy for his upcoming LP.
Apple is particularly keen on an exclusive from West’s forthcoming album, currently — but not definitively titled “Swish”. Sources say the company has been talking to him about it for some time, but hasn’t yet been able to finalize a deal, and negotiations between West and Iovine continue. (Buzz Feed)