Two of the biggest social media platforms are catching the worst media coverage in recent memory. A week after Snapchat caught a huge L for approving a disturbing pro-domestic violence ad aimed at Rihanna, now Facebook is facing a viral campaign encouraging people to delete their accounts.

Tuesday (March 20) night, WhatsApp co-founder Brian Acton – who reportedly left Facebook Inc. last year – has encouraged users to follow suit.

A few years back, Acton made billions for selling message service WhatsApp to Facebook.

While his Facebook profile was still active for hours after his tweet, it appeared deactivated later Tuesday night. Acton and fellow co-founder Jan Koum sold the messaging service WhatsApp to Facebook in 2014 for $22 billion. Acton received about $3 billion in the deal, and has a net worth of about $5.5 billion, according to Forbes. (MarketWatch)

Acton’s anti-Facebook campaign comes following continued coverage of the platform having potential ties to President Donald Trump‘s 2016 presidential campaign.

The remark comes amid growing public outrage over the misuse of the private information of tens of millions Facebook users by Cambridge Analytica, the firm that claimed it helped Donald Trump win the White House. The news broke over the weekend and has ignited a full-blown crisis, with U.S. and European lawmakers demanding hearings and investigations underway by the Federal Trade Commission and two state attorneys general. (USA Today)

For users unwilling to break up with Facebook, there are ways to limit how much personal data it gathers from accounts.

The sudden #DeleteFacebook hashtag has already taken over social media.