Popular fashion brand Forever 21 is catching some serious heat. The clothing giant has apologized for going with a blond white model as the face of its Black Panther campaign.

On Tuesday, Forever 21 came through with an apology after getting hammered for its Wakanda Forever sweater model decision.

“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way,” the company said in a statement to The Hollywood Reporter. (The Hollywood Reporter)

Prior to the apology, social media lit up Forever 21 with savage memes and disses.

Most tensions stem from the fact Black Panther celebrated Africa’s roots and black empowerment.

The outrage, for the most part, stems from the fact that Black Panther is the first superhero of African descent in mainstream American comics. The film, which was released in 2018, was also praised for celebrating blackness as well as highlighting African culture. (People)