Long live hip-hop. Financial publication Forbes has officially declared the popular genre as the most dominant one in modern times.

According to a new reports, hip-hop has edged rock as the top music genre.

For the first time since Nielsen started measuring music consumption in the United States, rock is no longer the top genre in terms of overall consumption. Instead, the combined genre of R&B and hip-hop has taken the crown, and while the two styles are fairly close to one another when it comes to percentages, the latter has pulled ahead, and it seems like it will continue to distance itself from the competition in the coming months and years. (Forbes)

The hip-hop and R&B field has also flexed its muscle on streaming giants like Apple Music.

Hip-hop/R&B, on the other hand, is responsible for just over 29% of all on-demand streams across the country, and that is the only field that is growing noticeably. In fact, R&B/hip-hop is almost as popular on streaming services like Spotify and Apple Music than the next two genres (rock and pop) combined. At least seven of the top 10 most popular songs on streaming platforms in 2017 fit squarely into the hip-hop field, while another, Bruno Mars’ “That’s What I Like,” blends pop and R&B. (Forbes)

A few days ago, hip-hop star Meek Mill declared his upcoming Wins & Losses strictly a rap album.

Despite some stiff competition last week, music mogul JAY-Z‘s 4:44 easily dominated the sales chart.

Following a one-week Tidal exclusive, Jay-Z’s 4:44 became available to purchase, as well as stream at most major DSPs—with the exception of Spotify, whose free tier took them out of the game. That said, the Roc Nation set has gone #1 on HITS’ Sales Plus Streaming (SPS) Chart, moving 278k units this week. Slaughter Gang/Epic newcomer 21 Savage celebrates an impressive 74k bow for his debut studio album, Issa Album. (HITS Daily Double)