Brooklyn rapper Fabolous is putting his collaboration with vodka brand FLOH to work. The hip-hop veteran has flexed his fancy new partnership.

This week, Fab jumped on Instagram and gave FLOH a major look.

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Back in November, Fab formally announced his new vodka partnership.

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Recently, music mogul Diddy landed on financial publication Forbes’ annual Hip-Hop Cash Kings list largely for his Ciroc Vodka brand.

Diddy has kept himself quite busy this year, kicking off his Bad Boy Reunion Tour last week and releasing a short-film as part of his new Ciroc vodka campaign. Diddy’s resume alone is proof that hip-hop and entrepreneurship work simultaneously, and after raking in $62 million this year, the mogul’s resume will only continue to grow. (Billboard)

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A few months ago, fellow New York native 50 Cent promoted his Effen Vodka company.

Voyeur, a popular LGBTQ nightclub in the Gayborhood, is co-owned by brothers Billy Weiss and Michael Weiss, who are also the co-owners of Woody’s, across the street. The latter bar has been in the news lately over alleged covert racism in their dress code policies. But Saturday night, Billy Weiss was all about “reaching out to the community.” “We thought it was a good idea to bring 50 Cent to Voyeur to promote his brand,” Weiss told G Philly. “We’re planning to work with the community to prove we’re inclusive — we have a hip-hop music lounge upstairs [at Voyeur] and plan on hosting an upcoming community forum at Woody’s that will address any problems people have with management.” (Philly Mag)

Tonight I met 50 Cent in the #Gayborhood. Find out why later. #Philadelphia #philly

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