Grammy-winning rapper Eminem is reportedly set to rebuild his Shady Records label by finding new talent to sign.
According to Em’s manager, Paul Rosenberg, Em is focused on giving his label a facelift.
“I think he’s really focused on the creative side. He’s never been someone who’s set out to have a bunch of different companies out there, sort of playing the system. He’s just not that kind of guy.” The one project Eminem and Rosenberg are focused on is the rebuilding of their label, Shady Records. “What we mean by that is finding great new artists,” Rosenberg says. “That’s one of the things he is passionate about.” Eminem has cited underground all-star group Slaughterhouse as his first planned signing, and he says more artists are on the table but not ready to be announced. (Billboard)
Atlanta rapper Bobby Creekwater announced his departure from Shady Records last summer.
“We parted ways, it was a business decision,” Creekwater revealed in an interview. “Just so you know, labels, in some cases, can choose to be a**holes, hold the artists on the label — put an artist through a whole bunch of bullsh*t to get free but they didn’t. They understood my plight and I appreciate [manager Peter Rosenberg] for that, him and Em…I’m officially off of Shady…Basically it was this, Em, or Shady had to pay some bills. They had released some projects that didn’t do as well as they planned or what have you so Em had to go and make that right. In Em making that right, Creekwater would have had to do more waiting and it’s one of those things as an artist, you’re your first concern…I couldn’t afford to do any more waiting. It was the time to move on.” (YouTube)
With a roster including 50 Cent and D12, the label previously released artists Stat Quo and Obie Trice.
“Shady Records has agreed to allow Obie Trice to pursue his craft in a different forum free from the constraints of the current major label model,” Em’s manager Paul Rosenberg said in a statement. “Eminem will continue to support and work with Obie on many levels of his career. He remains a close friend and member of the Shady family.” (Rap Basement)
Despite the roster shake-up, Shady’s Cashis talked about the importance of having patience on Em’s label.
“That’s probably it, they didn’t want to wait any more,” Cashis said in an interview referring to ex-labelmates. “Patience is a virtue like you could be upset with your momma, but at the end of the day that’s not what you feel. I can’t really speak on their situation like why they left or whatever. Obie is my partner straight up he’s a real dude. He’s doing good so some things are meant to be but I can’t speak on other peoples situation. I support them in whatever they do and no one has ever left Shady Records talking really crazy so it’s always a mutual split.” (Q The Question)
Check out Bobby Creekwater speaking on Shady Records below: