Cyrus Langhorne
[With NBA Live 15 landing on store shelves in less than 24 hours, game producer Sean O'Brien tells SOHH about the importance of connecting with EA Sports fans through social media this time around.]
What we were doing in making NBA Live 15 is pretty difficult. To work on an HD console, sports simulation game that’s known for titles like MLB The Show, FIFA, Madden, NBA 2K, UFC, NHL, these are really high-quality titles.
For us to create this from the ground up, it takes a lot to compete and it takes an understanding of what our fans and players like and getting that feedback from them. I’m so proud of what our communications guys have been doing.
On all of our social media accounts, we interact with all of our fans from a personal basis. So whether it’s someone tweeting at us that Live sucks or someone saying they wish we had [a missing feature], all of those comments are answered.
We compilte all of that and we have a meeting. Our communications guys get together with us and they let us know what they’re hearing from our fans and we incorporate that into our game plan. So the engagement factor we’re building with our fans is really cool and really important to me, personally.
We’re also doing it with a brand voice that’s very open and honest and transparent. The guys who runs our Twitter channel is super witty and super funny. He’s done some cool stuff.
We’re not taking ourselves too seriously but we’re doing things on social media that the fans are really positively reacting to and the guys are doing an amazing job.
The most important thing is that we’re taking all of the feedback and all of the questions and incorporating that into our plans so that as we move forward, we’re building a game that already people want.
We’re building a game that people want. We’re not building something and saying, “Hey, is this what you want?” We’re doing stuff in real time and bringing that into our production plans. We’re building a game that people want.
NBA Live 2000 w/ Tim Duncan on the cover that had the one on one mode (and Air Jordan cameo) was the LAST GOOD NBA Live Game. Everything they did afterwards was garbage in comparison to NBA 2K except the Slam Dunk contest.
The def need to release a demo to prove to folks they stepped it up, after that garbage last year no way I’m dropping coin just off of their word.
they did, if you would do some hmwk and look on google you would see that i have the full game for about a week now and its actually GOOD i was shocked im keeping 2k cause of the features but other then that live 15 is nice
Matter of opinion but Live isn’t nice at all. Player movement is stiff and there is tons of delay similar to Live 14.
The dunk contest was the shit tho….you gotta admit that
Ummm… I did.
I have it and im still shocked at how much better this game feels and i know garbage i still have nba live 14 lol 2k is still fun but now that i got two options to play im never gonna get bored plus the ultimate team on live is better myteam is garbage and the servers are better #shotsfired
if its so great why arent they marketing it?