Cyrus Langhorne
[With DreamWave’s new Tremor speaker delivering a serious blow to its Bluetooth competition, VP of Media Marketing Mark Elkins tells SOHH why his team’s technology has them ahead of the game. WIN YOUR DREAMWAVE TREMOR, CLICK HERE!]
If you look at the features in our DreamWave products like the CSR chip and the aptX software, we’ve combined both of those and have put ourselves ten years ahead of everybody already because [other tech companies] see this and say, “Why spend the extra money because there’s no real purpose to it?”
We already looked at it and said, “Look, one thing that is important to all of the millennials out there is the streaming.” Back in the day, it was about how many records you had in your crate. Then it was how many CDs you had strapped to your visor. Then it was about what size is your iPod?
Now it’s about what kind of accessory do you have? The sound quality doesn’t matter too much on your phone because you switch over to Bluetooth and let your speakers do the work.
We already looked forward to Wi-Fi and streaming music like Spotify were coming. The chip in our devices are able to up all of the audio files whether it’s an MP3 or MP4. It upscales it to its highest sound.
https://www.instagram.com/p/BBDQgNrgTMm/?taken-by=dreamwave_usa
It upscales the audio streams coming in as much as possible. If you’re on Spotify and wish you could have a higher version, this will upscale it to where you want to be so you’ll feel confident in where you want to be.
You’re there because we’re ten years ahead of everybody because of the chips and the software to be able to upscale anything.
It can be YouTube videos, headphones MP3s or hip-hop websites, no matter what it is, when you’re playing it from your phone, this will upscale it to give you that sound quality.
This is just a niche market and you don’t see people going and pushing this as much as us.
Why be attached to a wire? Why spend so much money on the names when this sounds better than anything else? We’re able to help you translate that sound and it’s all there.
With that technology in mind, we took on all of the considerations on how you’re listening to things. It doesn’t matter if you’re using an iPhone, iPod, Android to stream your content.
We already looked ahead of that and said we have to be able to upscale. By the time people catch up to that, who knows where we’ll be because we’re always looking ahead to see what’s going to be there.
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