OVO Sound boss Drake has come through on his promise. The 6 God delivered his new “Nice For What” single and it’s packed with replay value.
Before the clock struck midnight, Drake went to Instagram to announce his new anthem’s release.
The surprise single and video features a slew of high-profile entertainers including comedian Tiffany Haddish.
As promised, Drake has dropped a new song. It’s called “Nice For What.” He also shared a surprise music video starring Issa Rae, Olivia Wilde, Rashida Jones, Tiffany Haddish, Tracee Ellis Ross, Misty Copeland, and more. Drake’s latest track samples Lauryn Hill’s 1998 song “Ex-Factor,” and was produced by Murda Beatz, a Canadian producer who worked on 2017’s More Life and 2016’s VIEWS. Drake previously sampled Hill’s “Doo-Wop (That Thing)” on his 2014 song “Draft Day.” (Pitchfork)
Thursday night, Drake ignited some hype by announcing plans to put out new music Friday.
“No listen, if you’re from the city and proud to be Canadian, make some noise for my brothers Majid Jordan. That’s right. I’m gonna tell y’all, OVO, we’re a family, I’m so proud of these guys right here – I go by the name of Drake. The reason I’m here tonight is because I’m back in the city finishing my album so I’m excited. I got a new single dropping tomorrow night.”
— Gee Geronimo (@GeeBoyWonder) April 6, 2018
This week, the Toronto native delivered a key clue about having a full-length album on deck.
— SOHH (@sohh) April 2, 2018