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OVO Sound leader Drake’s More Life is doing much more than fattening his pockets. New reports claim the must-hear album has sparked a ton of interest in its British collaborators. [Featured image courtesy of Virginia Black]

According to a new report, United Kingdom artists Giggs, Jorja Smith and Skepta have enjoyed immediate boosts in their streaming numbers since Drizzy’s playlist arrived.

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Along with the featured placement, Drake’s promoted the UK artists on his Instagram page.

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Since its release last weekend, the new album has received an insane amount of celebrity co-signs.

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Weekend reports claimed Drake is set to make money off the new release.

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