Young Money’s Drake is hoping to become the spark his Toronto Raptors need to get over the hump and make an impressive championship run as seen in a new video clip released this week.
In the footage, the Raptors’ new global ambassador dishes on his love for the region and what he brings to the table.
In a dramatic new commercial, Drake sets out to prove his worth as the Raptors’ new global ambassador. The brief clip features the Toronto native as he preaches to the camera about creativity, the game of basketball and drawing inspiration from his home town.”In everything I do, I try to channel this city,” Drake says, to a score of moody strings and piano. “I always feel like an album is finished when it sounds like Toronto.” (Rolling Stone)
The Toronto native also recalls some iconic ex-Raptors stars he loved watching as a kid.
The rest of the commercial is filled with equally quotable lines, as the rapper discusses his passion for Ontario and the power it holds over his life and career. “I have the option to live anywhere I want,” he says. “I always end up coming back home, no matter what.” He also discusses his love of the Raptors brand and watching NBA stars Vince Carter and Tracy McGrady. “It’s a franchise that I’m so excited to be involved in,” he says. “Because it is a staple in my childhood.” (Rolling Stone)
According to recent reports, Drizzy appeared with the team’s high-ranking management to reveal his new team position late last month.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season. According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs. Going forward, this will be more than a business arrangement. It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it. It’s within Drake’s power to change that. (The Toronto Star)
When the speculation developed, comparisons to former Brooklyn Nets minority owner/rap star Jay Z were immediately made.
While the partnership is already garnering a lot of comparisons to what Jay-Z did for the Brooklyn Nets over the past few years, the idea of celebrities working to help a brand revamp its image is nothing new. And many haven’t been nearly as successful as Jay-Z and Brooklyn were — take, for example, Alicia Keys and BlackBerry (though the Raptors, to be fair, probably won’t end up laying off a large amount of its workforce anytime soon). But at the very least, a partnership with Drake can at least help some of the Raptors’ players save some money on his new album. (USA Today)
Check out Drake’s video: