OVO Sound boss Drake is on the verge of possibly taking his talent to an arch Nike rival – adidas. A new rumor has mounted up over the 6 God possibly dipping from Jordan Brand and lacing up with the home of Kanye West‘s precious Yeezy sneakers.
According to a new report, Drake is low-key having talks with adidas about a potential power move.
Drake is in talks with Adidas for a new sneaker deal, sources tell Sole Collector. There, he would join the likes of other celeb hip-hop endorsers like Kanye West and Pharrell Williams, both of whom have enjoyed design freedom greater than that usually offered in these types of deals. Adidas has bet big on this strategy of creative partnerships, and helped to expand the notion of what can become of rapper collaborations in the process. (Sole Collector)
With high-profile entertainers like Houston Rockets’ James Harden and Kanye West already with adidas, the sports apparel giant could grow that much stronger with Drizzy’s help.
This is key considering the ever-increasing level of influence that entertainers have in today’s landscape of marketing. However, it should be pointed out that Drake’s partnership with Jordan was more about creating energy around the brand and in the roughly half-decade duration of their partnership, there has been only a small handful of releases that were true collaborations with the Toronto-based rapper. (Sneaker News)
Back in December 2013, Drake announced his Jordan Brand partnership during a live Portland concert.
Last night during the Portland, Oregon stop of his Would You Like a Tour?, rapper and GQ cover star Drake announced a partnership with Jordan Brand. The announcement comes shortly after Kanye West revealed he would be taking his talents away from Nike (he designed the covetable Air Yeezy series of sneakers) in favor of a $10 million Adidas deal. West cited one of the main reasons he decided to choose Adidas over Nike was that he would be getting royalties out of the Adidas partnership, something Nike purportedly wouldn’t give him because he was not an athlete. (GQ)
A couple years ago, a Complex report narrowed in on Drake’s loyalty to the brand and how much he meant to it.
He’s become a walking billboard for Jordan, for better or worse. When he took the stage at OVO Fest in Toronto this past summer wearing a Jordan jumpsuit and an unreleased Air Jordan VIII, people noticed. Just over a month later, he got the entire world to shout “Jumpman, Jumpman, Jumpman,” with his Future collab mixtape. He’s undoubtedly doing something right—just look at how he’s even been able to overcome a pair of suspect “custom” Air Jordan Vs, which he wore in purple or lace up the Air Jordan XIII to shoot air balls at the University of Kentucky. It’s proof of Drake’s staying power and how ideal of a fit he is for Jordan Brand. (Complex)