Cyrus Langhorne
OVO Sound boss Drake is doing nothing to help Nike and Jordan Brand fans feel comfortable. The 6 God has once again served up a hefty co-sign to sports apparel giant Adidas.
This past weekend, cameras spotted Drizzy in California donning a pair of Adidas Ultra Boost sneakers.
https://twitter.com/MemoArslan07/status/980766292905988096
https://www.instagram.com/p/BhEh1HYhOGw/
In late March, Drake couldn’t help but don a pair of Adidas sweatpants.
A few days ago, Drake’s former Cash Money labelmate Bow Wow appeared to confirm he’s at Adidas.
Wait – did @smoss just confirm @Drake is at @adidasoriginals officially now??? 🤔 👟 pic.twitter.com/zeAwyIXzfA
— SOHH (@sohh) March 26, 2018
In early March, Drake sparked speculation about a sneaker move after getting spotted wearing Team Adidas frontman Kanye West‘s Season 4 kicks at an OVO celebration.
While details of the potential deal remain unclear, Drake was spotted tonight in a pair of YEEZY Season 4 boots while celebrating longtime friend and OVO assistant Mark Robinson’s birthday, further adding fuel to the speculation. Although YEEZY Season 4 doesn’t entirely belong to the adidas brand, this move could prove to be quite telling. (HYPEBEAST)
https://www.instagram.com/p/Bf_qIhMHQtV/
Media outlets suggested Drake’s public foot apparel decision could speak volumes about an Adidas partnership still brewing.
Of course, the YEEZY brand is not entirely affiliated with adidas, as only the first season and the co-branded footwear line is produced by the German sportswear giant. The subsequent seasons, as well as the boots Drake was wearing, were produced independently. Still, Kanye West works very closely with adidas and therefore his YEEZY brand – while not officially – still has a small affiliation to Nike and Jordan Brand’s biggest rival. (Highsnobiety)
