Drake hopped on Instagram Tuesday (September 13) and acknowledged longtime OVO producer Noah “40” Shebib’s involvement in NBA 2K17.
Recently, an NBA 2K spokesperson talked to SOHH about landing Shebib on its latest release.
“Drake’s a big fan of the game. We’ve had a relationship with him going back some time and the biggest thing we try and stay aware of is the general culture around basketball. Whether it’s the shoes or the music, we try to stay aware. Last year with the NBA All-Star activities going down in Toronto, you couldn’t see anything without Drake. Toronto’s synonymous with the NBA and the label itself kind of fits our play experience as well. The variety and grind is a little bit different too but we’re trying to keep it fresh. It’s more about what they would like to hear as opposed to new music premiering in the game. We’ve had LeBron James pick songs back in the day like “In The Air Tonight” and it ends up becoming iconic tracks from that soundtrack.” (SOHH)
NBA 2K17 is slated to hit store shelves Tuesday, September 20