OVO Sound‘s Drake and Jennifer “J. Lo” Lopez may have just pulled a legit fast one on all of us. The overnight media-friendly DraLo’s relationship is reportedly all business-related.

According to the latest gossip reports, Drake and Lopez have trolled social media in an effort to promote an upcoming new record.

While the “Winter Wonderland Prom” was believed to be a video shoot for their yet-unnamed duet, a showbiz insider told us, “This relationship is fake, it is just a publicity stunt to publicize their record together. If Jennifer and Drake were really dating, they’d be way more private about it.” (Page Six)

This week, J. Lo announced plans to put out a new album.

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Last week, some audio of a rumored DraLo collaboration went viral.

In the clip, which was allegedly recorded at the Winter Wonderland Prom, we can see Drake and J. Lo rocking the crown and tiara of prom king and queen as they dance around to a smooth pop track they recorded. We don’t hear much of the track, but Drake and J. Lo’s vocals both pop up in what sounds like it could be a cross between “One Dance” and “Waiting for Tonight.” We also see Drizzy deliver a playful kiss, continuing to act out the prom-inspired event. We see you Drizzy. (XXL Mag)

A few hours prior, clips and pictures emerged from DraLo’s headline-generating outing.

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Oh okay @champagnepapi

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#Drake & #JLo 👀😘 #DraLo

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