SOHH Squad
OVO Sound boss Drake is really about that Apple life. The hip-hop star has relied on the tech giant’s music service to premiere his new “Nonstop” video.
On Friday, 6 God blessed Apple Music with his new Theo Skudra-directed visual.
The black-and-white clip, directed by Theo Skudra, was shot overseas during his recent trip to London. It opens with the 6 God performing at Wireless Festival, much to the surprise of the crowd. He later hits up Annabel’s nightclub with French Montana and Quavo, and sips tea while wearing a durag on the rooftop of his hotel. He continues to show love to his British fans as he rides through Central London on top of a double-decker bus while fans chase him down. (Rap-Up)
HYPED. 😤@Drake's #Nonstop video is here.
Watch now, only on Apple Music: https://t.co/j6bp71egfF pic.twitter.com/m4AmQuUsvc— Apple Music (@AppleMusic) July 27, 2018
Drake’s new Scorpion album has remained atop its retail competition since its June 29 release.
For a third straight week, Drake’s Scorpion holds at No. 1 on the Billboard 200 albums chart. The set earned 260,000 equivalent album units in the week ending July 19, according to Nielsen Music. Of that sum, 29,000 were in traditional album sales. Wiz Khalifa’s Rolling Papers 2 is the only debut in the top 10, as it starts at No. 2 with 80,000 units. (Billboard)
[Drake: 5 Things You (Probably) Didn’t Know About The 6 God’s Scorpion Album]
Earlier this month, Drake’s “Fire In The Booth” freestyle video went viral.
A few weeks ago, media insiders speculated Drake might break away from Cash Money Records and start a new deal with Universal Music Group.
The smart money says that the only deal Drake is out of is his longtime pact with Cash Money, and that he already has a new arrangement in place with Uni. While nothing official has been announced, it’s likely that Drake has been given his own label with fabulous terms and amazing splits. As usual, only Drake knows when he’ll be dropping his next set, but typically contracts like the expiring one with Cash Money contain clauses concerning conflicting release date. Theoretically, a new Drake set could mitigate the success of the current project, but you never know what kinds of deals can be worked out when you’re on fire like the Canuck wonder. (HITS Daily Double)
