OVO Sound boss Drake has the media outlets making big predictions. The hip-hop star’s recent trend of Apple-based moves has people wondering if a fresh deal with the tech giant is in the works.
According to a new report, Drake’s relied on Apple Music over the past couple of weeks to flex new content and as a result has publications buzzing.
Drake then mysteriously returned to the Apple fold last week (3/18), as the OVOSOUND Radio Show suddenly resurfaced on Beats 1 after a three-month hiatus, and, along with co-host Oliver El-Khatib, immediately delivered two new exclusives: a N.E.R.D. “Lemon” remix with a new Drake verse, along with an eight-minute long Lil’ Pump “Gucci Gang” remix. Does this mean Drake’s arrangement with Apple Music has been re-signed? That $19m payday last time around causes us to wonder how big the check will be this time, considering that Apple is in business with a global superstar who is dropping the biggest hits in popular music, and that Drake can also point to the extraordinary measurable impact in the value he’s brought the service. (HITS Daily Double)
A few days ago, buzz developed about Drake and rap star Kanye West possibly working on new music together.
Sources in Jackson Hole tell TMZ … both rappers are staying at the Amangani luxury hotel and resort under an alias, and have each brought a huge crew with them. We already knew about Kanye’s, but we’re told Drake’s team includes his engineer, songwriter, and as we reported … his personal photog/videographer. We’ve learned even more big names are there than we originally thought too — like Lil Uzi Vert — along with a slew of major producers who work with Kanye and Drake. (TMZ)
A couple weekends ago, OVO Radio premiered the new Drake-featured “Lemon” remix with Rihanna and N.E.R.D.
The second season of OVO Sound Radio starts tomorrow. Tune into episode 58 tomorrow at 3pm PST / 6pm EST / 10pm GMT @applemusic @beats1. pic.twitter.com/8dCI8R9XeJ
— October's Very Own (@welcomeOVO) March 16, 2018
Recently, the 6 God appeared to hint at having new music on deck in an Instagram post’s comments section.
Whoa dere!!! Did @Drake just reveal new 🔥 is coming sooner than we tink….??? 🙏🏾 📸 @ovoChubb pic.twitter.com/jI0QdHHYFF
— SOHH.com (@sohhdotcom) March 13, 2018