OVO Sound boss Drake is out here proving it’s way, way, way deeper than rap. The hip-hop superstar has confirmed hype and speculation suggesting he’s breaking into the cannabis industry.
On Thursday, the 6 God released a statement detailing his decision to partner with Canopy Growth Corp. to sell recreational cannabis starting in Canada through his More Life Growth Co.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” Drake said in a statement. “The idea of being able to build something special in an industry that is ever growing has been inspiring.” Under the terms of the arrangement announced Thursday, Drake will own 60 per cent of More Life Growth, with Canopy owning the remaining stake and having the right to nominate two members to the company’s board. (BNN Bloomberg)
This week, Drake lit up Instagram with a teaser post hinting at his involvement in a cannabis investment.
Initial reports revealed Drake’s intent to ultimately sell cannabis products.
HighSnobiety investigated this, learning that More Life Growth Company is now listed in the Canadian trademark database: “According to the database, the company is listed to sell goods pertaining to ‘Cannabis products and accessories, medical cannabis, THC and CBD’ as well as corresponding apparel and footwear.” Marijuana, already decriminalized in Canada, became fully legal last year. And now it appears that Drake is positioning himself to become a Canadian weed baron, which makes sense in every possible way. (Stereo Gum)
Last summer, music mogul JAY-Z sparked headlines after joining forces with cannabis powerhouse Caliva.
Shawn “Jay-Z” Carter — billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles’ husband — will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor. “Anything I do, I want to do correctly and at the highest level,” Carter said in a statement on Tuesday when the partnership was announced. “With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor.” (CNN)