After mounted anticipation and small weekly updates, music mogul Dr. Dre and Jimmy Iovine‘s long-awaited Beats Music streaming service is available to the masses.

At just under ten dollars a month, Apple users can get their hands on the new service today (January 21).

The service, which is a competitor to streaming services like Spotify and Pandora, costs $9.99 a month for access to a collection of 20 million songs. The service will be available for Android users, but the app hasn’t launched within the Google Play Store just yet. The love child of Dr. Dre and Jimmy Iovine, Beats Music (formerly known as Daisy) is attempting to differentiate itself from the handful of other streaming services out there by letting its users discover tracks on their own, with the user only picking out their favorite genres of music as a starting point. Beats’ launch was beaten by a day by Baboom, Kim Dotcom‘s new service which went live yesterday with an electropop album from the founder of Mega and Megaupload himself. (Complex)

Reports of today’s big launch date surfaced across the Internet earlier this month.

Trent Reznor and Jimmy Iovine’s streaming music service is nearly here. On January 21st, Beats Music will arrive on iOS, Android, Windows, and the web for a $9.99 monthly subscription. The service, originally known as Daisy, uses a combination of algorithms and human curation to suggest songs, and claims to have a staff of music experts “hand-selecting your playlists while you stream.” The company’s betting that curation will set Beats Music apart from the music streaming competition, like Spotify and Rdio, and it’s not alone in that bet — as rumored, AT&T has an exclusive partnership with Beats Music for a special $14.99 a month family plan. (The Verge)

Popular streaming services like Spotify and iTunes Radio will now have to make way for its new competition.

Dr Dre is to launch a new music streaming service, Beats Music, following the extraordinary success of his Beats By Dre headphone line. Dre first announced the service late last year under the name Daisy, and originally built it out of the streaming service MOG, but will launch it with the Beats Music brand in January 2014. He previously appointed Nine Inch Nails bandleader Trent Reznor as chief creative officer on the project, who in an interview last year talked up the “intelligent curation” that would be a feature of the site – moving away from the algorithmically-derived recommendations of Spotify, and towards artist-curated playlists and suggestions. “It’s like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered,” said Reznor. (The Guardian)

The new launch puts Beats Music up against stiff competition courtesy of various streaming services.

As Beats has gradually pushed back its streaming service’s launch, other rivals have made their way into the space. iTunes Radio from Apple, which at one point was reportedly in talks with Beats, rolled out in September. Google Play Music All Access arrived in May. Google’s own YouTube could soon follow with a paid subscription service of its own. (SPIN)

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