Dr. Dre’s Beats Music Not Dead Yet, Apple Ready To Pump In New Life

Written By Cyrus Langhorne

Music mogul Dr. Dre's Beats Music is reportedly going to be revamped and launched next year through Apple as a part of its popular iTunes service.

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According to reports, Beats Music will receive a makeover in an effort to help turn iTunes sales around.

Today, The Wall Street Journal reports Apple will be relaunching Beats through iTunes next year instead of pulling the plug on the service completely. Due to a plummet in digital music downloading sales, Apple is looking for ways to revamp and improve. “Apple is rebuilding Beats Music and plans to relaunch it next year as part of iTunes, according to a person familiar with the matter.” (XXL Mag)

Check out what an Apple insider said about Beats Music closing right here…

Recently, an Apple insider denied reports about Beats Music crumbling.

Apple spokesperson Tom Neumayr told Re/code that the TechCrunch report was “not true,” but he declined to speak further on what Apple plans to do with Beats Music. What is more likely going to happen, according to Re/code’s report, is that Apple will discontinue the Beats Music name and will integrate the music streaming service into its own iTunes Radio, which was launched with much fanfare last year. (Tech Times)

Days prior, reports claimed Beats Music would shut down its operations.

Apple has never spent big on high profile acquisitions, but the company does have a history, as the New York Times points out, of buying companies for talent and then folding their product into existing Apple services. After buying transportation apps HopStop and Embark, Apple put their employees on Apple maps. After buying another music service, Lala, Apple shut it down and put its employees under iTunes. “I think they may very well wind down beats music, which… had a pretty small subscriber base. Merge it into iTunes, or reinvent iTunes with beats in some fashion,” Task said. (Yahoo News)

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Written by Cyrus Langhorne

VP of Digital Content. Catch me clocking in steady work on Call of Duty when not covering everything hip-hop 24/7. Rap goats? Action Bronson and Curren$y.

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