Music mogul Dr. Dre‘s Beats By Dre and Apple are reportedly gearing up to take on streaming music services like Spotify in the coming months.
According to reports, Apple is working on a new paid streaming music service which will use Beats’ technologies.
Rather than merely installing the existing Beats Music app onto iPhones, Apple has decided to deeply integrate Beats into iOS, iTunes, and the Apple TV. The company is currently developing new Beats-infused versions of the Music application for the iPad, iPhone, and iPod touch, as well as an updated iTunes application for computers that deeply integrates Beats functionality. A new Apple TV application is also in the works. (9 to 5 Mac)
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Apple will also look to retire Beats’ iconic black-and-red color scheme.
While Beats technologies will be under the hood, the interface design will be entirely Apple’s, ditching Beats’ black and red theme for a look consistent with iTunes and the iOS Music app. To ease the transition for current Beats Music users, Apple will let users merge Beats Music accounts with their iTunes/Apple ID profiles. (9 to 5 Mac)
Reports claim the monthly service fee will be for less than $10.
The new subscription service, which will be “deeply integrated” into the iOS mobile system, iTunes store and Apple TV, will be priced at $7.99 per month and will be redesigned by Apple. It doesn’t have a name yet, but we’re pretty sure it won’t be called Daisy. (HITS Daily Double)
Buzz about Apple dropping a revamped Beats Music service this March surfaced last fall.
The bundling is expected as early as March 2015 — little more than a year after the service first launched — according to unnamed sources contacted by the Financial Times. The news isn’t surprising to industry forecasters, or those who have been following the story since Beats was acquired by Apple in May. It was largely expected that Apple would, as it was with many of its native applications (remember Mapsgate?), at some point force users to keep the Beats Music app on their devices. (Billboard)