Music mogul Dr. Dre and Jimmy Iovine are making headlines this week for a lawsuit filed in California by their former Beats By Dre partner company Monster.
According to reports, Monster took direct aim at Dre and Iovine to accuse them of betrayal.
In a lawsuit filed in San Mateo County Superior Court Tuesday, Monster CEO Noel Lee said that his company was betrayed by Beats Electronics, the company behind “Beats By Dr. Dre” headphones, when the two companies parted ways in 2012, and that Beats has gone on to try to erase Monster’s contribution to its headphones. (Forbes)
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Monster also claims it is largely responsible for Beats’ current success.
The suit claims that rapper Andre ” Dr. Dre” Young and music mogul Jimmy Iovine conspired to steal the audio engineering that Monster built for the Beats headphones, which were a joint project. The suit alleges that Monster, not Beats, was primarily responsible for designing the headphones, and after Dre and Iovine severed ties with Monster, they tried to wipe away Monster’s role in Beats’ success. It adds that beyond Dre’s status as a celebrity, his “main contribution was to bless Monster’s headphones when he exclaimed: ‘That’s the sh*t!'” (Forbes)
The Doc banked $620 million over the past 12 months largely due to his Beats By Dre sale to tech giant Apple.
Dr Dre has been named 2014’s highest-paid musician, scoring the biggest one-year windfall of any musician in history. Buoyed by the $3bn sale of Beats Music, the company he co-founded, Dre was estimated to have earned $620m (£395m) in just 12 months. (The Guardian)
Last year, the National Football League (NFL) banned players from donning Beats By Dre headphones at arenas.
Beats have become a trendy fashion statement among professional athletes, and Beats have embraced athletes in return with a series of commercials depicting players drowning out critics with the voice of Aloe Blacc. Bose holds a lot of leverage with its contract, however, including the right to keep players from sporting any other manufacturer around their ears. The ban extends from practice interviews to game days to post-game locker room and podium interviews. (SB Nation)