Less than 24 hours after DJ Drama officially joined forces with Atlantic Records as an A&R, the hip-hop tastemaker has revealed how the unexpected opportunity landed into his lap.
According to Barack O’Drama, the Atlantic Records gig stemmed from early relationships he built with the label’s key executives.
“None of these things happen overnight; it’s something that had been in the works for a minute. Initially it came about based on conversations. Someone I had on my team for years even before I was even signed to Atlantic, Sam Crespo–he helped me a lot with my records–[during] our daily conversations, the topic came up about coming into the building and playing a role outside of being an artist but as an A&R. Sam would mention it to Craig [Kallman, co-Chairman of Atlantic Records] in passing and just show him the success I was having with my records.” (XXL Mag)
The Drama setter also revealed a few key artists he has his eyes on.
“Spenzo, who has a huge record in Chicago in the streets called “Wife ‘Er” that’s going crazy out there. Que in Atlanta, who just recently got signed. The “OG Bobby Johnson” record, we all know what that is doing, but beyond that he’s got some great records. He’s got one of those voices that I’m real excited to see what the year going to be for him. And KAP-G is dope. He’s got a new record called “Jose Got Dem Tacos.” Mexican kid, crazy, he’s coming out of Atlanta, too. Those three guys are probably, for me, the most exciting. I really have built my career on coming up with new artists. Between Spenzo, Que and KAP-G, and as far as the label concerns, I’ve already got my hands full. I’m deep in work and looking for fresh and upcoming talent.” (XXL Mag)
Details about Drama’s new gig heated up the Internet Thursday (January 9).
Based in Atlanta, he will oversee recording projects, sign new talent and contribute to the artist development process for existing talent on the Atlantic roster. In addition, DJ Drama’s newly established Means Street Studios in Atlanta will become the studio base for Atlantic artists while in the market. In a statement announcing the appointment, Atlantic chairman/CEO Craig Kallman said, “One of the most accomplished DJs and mixtape masters, DJ Drama brings brilliant instincts and consummate skills to our A&R team. A hugely influential force in the hip-hop community, I know he’ll be a tremendous asset in signing and developing artists and making amazing records.” (Billboard)
No stranger to the company’s operations, Drama released studio projects through Atlantic a few years ago.
It’s worth noting that Drama and Atlantic share some history together. The Philadelphia native released two albums under their roof: Gangsta Grillz: The Album in 2007 and its follow-up in 2009. (Complex)
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