Music mogul Diddy and Kendrick Lamar have bragging rights this week as new reports claim they are partially responsible for rap star Kanye West‘s new “All Day” hit.

According to reports, Puff Daddy is named in the production credit notes.

Theophilus London and Allan Kingdom are the main guests, but according to the full credits, Kendrick Lamar and Diddy (Puff Daddy) are also involved. Production on the track comes from Kanye, Diddy, French Montana, Velous & Charlie Heat. Travis Scott contributed additional production, with Kendrick contributing songwriting, alongside Noel Ellis, Mike Dean and Noah Goldstein. (DIY)

Check out the new song on the next page…

Kanye announced his Yeezus follow-up album title over the weekend.

https://twitter.com/kanyewest/status/571902812377858048
https://twitter.com/kanyewest/status/571904168291532800

Recently, “All Day” producer Velous revealed rapper French Montana originally had possession of the song.

“I made that beat while I was sitting on my boys couch watching ‘Saturday Night Live.’ I usually do everything in the studio, but I did that on a couch with a keyboard on my lap just chilling – I guess Kanye was rocking with it, so he gave it to Kanye. [Montana] doesn’t make beats but he has ideas. He always has ideas for his tracks. Him and Kanye went back and they had some ideas and added some stuff. There’s stuff that I didn’t put in the beat that they added to it. So that’s where the co-production came in. He was definitely involved.” (MTV)

Introduced by his wife Kim Kardashian, Yeezy took over last week’s BRIT Awards in London and performed “All Day.”

Kanye West performed new track “All Day” at the BRIT Awards tonight. He performed surrounded by a huge crowd of people, clad all in black, as well as a pair of blowtorches. Watch below. He was introduced by his wife, Kim Kardashian West. The BRIT Awards took place at the 02 in London. Taylor Swift, Sam Smith, Ed Sheeran, Take That, and Royal Blood also performed, and Swift, Sheeran, Smith, Paloma Faith, Pharrell, and Royal Blood won awards. (Pitchfork)