Music mogul Diddy is getting his face shown on newsstands across the globe. The hip-hop icon graces the new cover of GQ magazine.

Puff Daddy went to Instagram Monday (March 19) to share the cover and one of his feature’s pics.

The popular men’s magazine has shared some behind the scenes footage of Puffy’s shoot.

Earlier this month, rap icon JAY-Z made headlines after finally dethroning Puffy from Forbes‘ annual wealthiest hip-hop artists list.

Jay-Z upped his net worth from $810 million to $900 million over the past year, seizing hip-hop’s cash crown for the first time since Forbes started counting back in 2011. The Brooklyn-born mogul’s jump is due mostly to the rising value of his interests in Armand de Brignac champagne and D’Ussé cognac, on top of nine-figure ownership stakes in his Roc Nation empire and Tidal streaming service. Dre ranks third with $770 million, creeping upward thanks to the market trends boosting his nine-figure windfall from Apple’s $3 billion buyout of Beats in 2014. (Forbes)