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Fashion designer Dapper Dan is really, really, really trying to help Gucci win back the culture. The hip-hop clothing icon hit up social media this week to announce what game-changing initiative the controversial brand has launched following its short-lived racist apparel.

On Monday, Dapper hit up Instagram to help announce “Gucci Changemakers” which aims to help black designers crack into the fashion biz.

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#GucciChangemakers. ⁣Even more changes to come. #Harlem

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Despite Dan’s efforts, hip-hop mogul Dame Dash has launched a major anti-Gucci campaign.

Last week, Dame hit up IG to share his disgust with Gucci.

Recently, New York rapper Mysonne dropped his “F**k Gucci” diss song.