Former Roc-A-Fella Records co-owner Damon “Dame” Dash has stepped forward to speak out on ex-affiliate Jay Z’s destruction of their brand.
In Dame’s perspective, Young Hov’s brand fell apart after he stepped away from them in the mid-2000’s.
“Roc-A-Fella doesn’t exist anymore really and it never did since I left, neither does Rocawear. Actually, name something that I created and left that still exists. No, for real. All of those things. I knew once I walked away from Roc-A-Fella that it wasn’t going to exist no more and Rocawear. I was like y’all head that ship for the next three years and then it’s on a Titanic. They just didn’t want me to have it, they didn’t want us to have it. Roc-A-Fella wasn’t doing bad when it had Kanye, Jay, Cam’ron it had all of those things, right?” (“Dr. Boyce Watkins”)
Dame also talked about his disinterest in following Jay’s music business blueprint.
“It wasn’t about being cool. If he would’ve been cool about me doing my own thing, because I was cool with him doing his own thing. I didn’t want to do that no more. Regardless of what he did, I wasn’t in the Jay Z business no more. I had already moved my sh*t to Rocawear and created Rachel Roy. I was done with hip hop and music. They could have that block. I wanted to sell a whole ‘nother drug. I was bored with it. I was done with it.” (“Dr. Boyce Watkins”)
Last year, Dame weighed-in on Jay using his TIDAL streaming service to fire shots at its competitors.
“I was really happy that the disses are now toward the corporate infrastructure, the machine, the awareness. I’m like that, I know Jay, and you know, as my experience with him, whatever is winning, he’s going to embrace. So if bringing awareness to being robbed as a culture is what’s now in style, and hopefully, that’s what I wanted to happen – if the most commercial person that I know, if the person that is going with [what] the masses are going to go with, is saying that, then that’s where the whole tide is going. Of course the timing of it may make it look like a marketing plan but good. Everything he does is a marketing plan. So if being independent is a marketing plan, then that’s good.” (“Dr. Boyce Watkins”)
Despite the perception, State Property‘s Freeway said he was still on good terms with Dame last year.
“We’re talking about doing all that too. Just keep your ears open,” Free said about a State Property 3 movie. “[Where was Dame at during the Tidal B-Sides concert with State Property? Ha! You’re silly! But you know what? It’s all love with Dame as far as me. Dame is definitely a good dude, though. So it’s all love.” (BET)