Music mogul Damon “Dame” Dash is giving Gucci a chance to prove it’s on a path to right its wrongs. The hip-hop executive hit up social media this week to react to the controversial high-end brand launching a new multi-million dollar initiative aimed at the black community.
Dame hit up Instagram with his thoughts and credited Gucci for making a change in the right direction.
— SOHH (@sohh) March 20, 2019
This week, New York rapper Mysonne explained his issues with Gucci’s $5 million Changemakers Fund.
— SOHH (@sohh) March 19, 2019
According to reports, the company’s new initiative launched following a recent sit-down with Gucci affiliate and iconic black designer Dapper Dan.
The program includes three separate tiers: the Gucci Changemakers Fund, a scholarship program, and a company-wide volunteering initiative. All three programs are meant to foster racial diversity in both the company and the fashion industry as a whole. The changes come after Harlem couturier Dapper Dan (who has an ongoing collaboration with the brand) met with Gucci’s CEO and President Marco Bizzarri to voice his concerns. (Harper’s Bazaar)
Despite Dan’s efforts, Dame Dash had launched a major anti-Gucci campaign.
— SOHH (@sohh) March 18, 2019
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Fighting for your culture by yourself is an art not just complaining but taking acting fearlessly…the fashion thing has to be addressed at some point and the narrative has to change and we are the only ones that can change it… @davidsabastiananti I see you fighting bro…your not alone I make better shit then @gucci any way @poppingtonclothing …Im wit it and the art is fly I bought some pieces months ago at the @dds33_ art gallery
— SOHH (@sohh) March 14, 2019