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UFC superstar Conor McGregor doesn’t go by the moniker Notorious for nothin’. The MMA fighter’s new Beats By Dre ad pays serious respect to the late Notorious B.I.G.

This week, Beats By Dre released three-minute ad featuring McGregor’s rags to riches story themed with B.I.G.’s “Juicy” classic.

Dedicated. #ConorMcGregor #AboveTheNoise Hit link in bio to watch the full film.

A post shared by Beats By Dre (@beatsbydre) on

Both rap stars Nas and Cardi B are expected to pull through for the hype surrounding McGregor’s Saturday (August 26) fight festivities.

Pop star Demi Lovato is expected to perform the national anthem prior to the fight happening.

Demi Lovato has signed on to sing the national anthem at the Mayweather vs. McGregor fight on August 26 … Showtime has confirmed. Lovato is a HUUUUGE fight fan. She’s not only a regular at UFC fights, but also trains MMA at Jay Glazer’s gym in Los Angeles. She also just released her new single, “Sorry Not Sorry,” last month — so the timing is great for her. (TMZ)

Music mogul Diddy and actor Mark Wahlberg have both promoted the upcoming bout.