NFL free agent Colin Kaepernick is leveling up in a big way. The publicized Black Lives Matter activist is now the face of a new campaign for sports giant Nike.

Colin hopped on Instagram Monday (September 3) to share a shot from the newly launched partnership.

Believe in something, even if it means sacrificing everything. #JustDoIt

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This past weekend, Louisiana rapper Kevin Gates shared his issues with Kaepernick kneeling during the national anthem at NFL games.

“Say look, a lot of people are going to look at this f*cked up. I love Colin Kaepernick. That’s my brother. I love his his beautiful queen Nessa. I love these people with all my heart. He should have never took a knee. Should have never took a knee. We bow for no man under the stars but Allah – he should have stood palms up.”

Last month, Bad Boy Records CEO Diddy made sure to share a powerful pic of West Coast rapper YG and Kaepernick kneeling together.

#BLACKEXCELLENCE @kaepernick7 @yg

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The same week, Madden 19 developer EA issued a statement explaining there was no malicious intent on Kaepernick’s “Big Bank” reference getting censored from its soundtrack.

“We made an unfortunate mistake with our Madden NFL soundtrack,” EA said in a statement issued Thursday evening. “Members of our team misunderstood the fact that while we don’t have rights to include Colin Kaepernick in the game, this doesn’t affect soundtracks. We messed up, and the edit should never have happened. We will make it right, with an update to Madden NFL 19 on August 6 that will include the reference again. We meant no disrespect, and we apologize to Colin, to YG and Big Sean, to the NFL, to all of their fans and our players for this mistake.” (ESPN)