Do you need some fresh gear? Are you a hip-hop head? Want to pay homage to late hip-hop pioneer Chinx?

Today, check out Chinx’s manager Biggs’ top five reasons you should support the hip-hop artist’s YAY Apparel clothing line. [Be sure to read each reason to enter to win your own YAY Apparel gear!]

Reason 1: YAY YAY

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The first reason you should buy YAY is because it’s just like it states, 100 percent pure. It’s an urban brand of streetwear that’s made for and by urban consumers. It’s something we started with Chinx as a tagline and it’s fresh. It’s something that hasn’t been watered down. It has his stamp on it because it’s not manufactured through big corporations. It’s the little guys, the underdogs. That would be the first reason.

[Do you want your new YAY Apparel gear? Keep reading.]

Reason 2: Functionality

Reason 2: Functionality

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The second reason is because it’s functional. It’s not super loud and overpriced and overdesigned. It’s simplistic urbanwear. You look at some of the brands that have been redefined, the Rocawears and the Sean Johns, and the style and quality that went behind those brands before they were sold off so to speak. YAY is following in those same footsteps in that we want to keep it close to the consumer. It’s something that’s fresh and simplistic with its approach.

[Want to get your own YAY Apparel prize pack? Keep reading!]

Reason 3: Our Way

Reason 3: Our Way

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The third reason is because you’re making sure we keep this legacy alive of someone who’s a pioneer, I think we can call him that in the industry for doing things his way, and not selling out to the makers. We did his music project our way. When you look at the clothing line, we did it our way. Every item that’s purchased, it obviously supports Chinx’s legacy and the legacy that we’re leaving to his family.

[Wanna impress a friend? Your clothing bundle is near.]

Reason 4: Quality Control

Reason 4: Quality Control

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The fourth reason is because of the quality. Nobody wants to buy anything that’s cheap and falls apart. We’ve done enough testing to know the quality is behind each item that we put out on the YAY line.

[You’re one click away!]

Reason 5: Streets Are Watching

Reason 5: Streets Are Watching

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The fifth reason is because you don’t want to get caught with an off-brand. You want to be in-season with the season and the trendsetters. If you want to stay in-tune to what the streets are saying is hot right now, we’re here at a great time because the line went so exclusively on the Internet and is now moving to retail shops and boutiques across the country. If you want to be in-season and in fashion, you gotta have some YAY in your closet.

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