Chicago’s Chance The Rapper has officially partnered up with candy giant Kit Kat for its newest jingle. Today (October 4), the chocolate giant unveiled its new Chance-starring commercial.
In the 27-second spot, Chance shows off his acting chops with Chance The Wrapper.
The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out. (Ad Week)
Kit Kat went to Twitter to show off its latest collaboration.
Back in May, Chance’s Coloring Book mixtape made history after its initial Apple Music exclusive release.
The independently released album bowed exclusively through Apple Music’s streaming service on May 13 and launches at No. 8 on the Billboard 200 with 38,000 equivalent album units. Nearly all of those units were generated by streams of the albums tracks via Apple Music, equating to 57.3 million streams. (Each streaming equivalent album unit is equal to 1,500 streams from an album.) (Billboard)
Last spring, rap star Kanye West co-signed Chance’s Coloring Book.