Chance The Rapper’s Woke AF Tweets Spark Results, Beer Company Pulls Controversial Ad

Written By Cyrus Langhorne

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Chicago’s Chance The Rapper is out here proving a small tweets can generate big changes. After getting name-dropped by the rap star for pushing a controversial advertisement, beer company Heineken have pulled the spot and issued a public apology.

This week, Heineken came forward to address its mixed-received “Lighter Is Better” campaign.

“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken said in an email to NBC News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.” (Statement)

In the since-ditched ad, a Heineken beer is passed along to a woman who is lighter skinned than people around her.

In a 30-second ad promoting the beer company’s “Lighter is Better” campaign for its light beer, a bartender slides a bottle of beer past several customers to reach a woman in the distance. As several people online noticed, during the commercial the beer passes by customers who are darker-skinned while the woman who receives the beer in the end is noticeably fairer-skinned. (NBC News)

Over the past few days, Chance has called out Heineken and other companies for intentionally using racist marketing plans.

Never one to bite his tongue, Chance recently spoke out on the racially-charged Texas bombings.

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Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

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