Chicago’s Chance The Rapper has announced an unexpected viral rollout to get his music played. The Chi-Town native went to social media to unveil his new launch.

Last night (August 16), Chance announced fans could now request his music at local radio stations by using their Twitter pages.

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Immediately following the launch, Chance shouted out select Twitter users and cities for getting his singles played.

Back in May, Chance’s Coloring Book mixtape made history after its initial Apple Music exclusive release.

The independently released album bowed exclusively through Apple Music’s streaming service on May 13 and launches at No. 8 on the Billboard 200 with 38,000 equivalent album units. Nearly all of those units were generated by streams of the albums tracks via Apple Music, equating to 57.3 million streams. (Each streaming equivalent album unit is equal to 1,500 streams from an album.) (Billboard)

Get it and SAVE it, it's yours. #coloringbook

A post shared by Chance The Rapper (@chancetherapper) on

Last spring, rap star Kanye West co-signed Chance’s Coloring Book.