On Tuesday, Killa and Reebok put out an official announcement for their upcoming DMX Run 10 sneakers set to drop later this month.
Inspired by Harlem Nights, the fresh take on the classic DMX Run 10 Cam Ron silhouette is featured in a blackout colorway that is bound to turn heads and make this silhouette the must-buy shoe on the season. As one of the shoes at the forefront of technological innovation, the DMX Run 10 features unique DMX cushioning that has made it the best shoe for both function and style over the years.
[Above photo credit: Reebok]
According to the official press release, Cam’s love for fish helped inspire the kicks.
The shoe features an EVA midsole that offers cushioning for each step, a leather upper for a comfortable fit, and a back tab for an easy-on, easy-off approach. This unique take on the Reebok DMX Run 10 highlights material reminiscent of tilapia, Cam’ron’s favorite meal. Pony hair adorns the shoe as an ode to his signature fur coat and the black and purple ice outsole is mixed with glow in the dark material as a nod to his first release, Confessions of Fire, and his favorite color, purple. Finishing off the look, the metal badge on the tongue of the new shoe highlights Cam’ron’s nickname, “Killa” and the tongue webbing, sockliner and packaging is inspired by a variety of his well-known lyrics and music videos.
Cam also lit up Instagram to break the news to his 1.3 million followers.